Gucci Timepieces has announced a partnership with American musician and The Voice UK judge i.am " class="align-top text-decoration-none text-primary"> will.i.am and his brand i.am+, for the development of a luxury smartband. Stéphane Linder, President and CEO of Gucci Timepieces, said 'Through this innovative collaboration with i.am+ and will.i.am, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us', while will.i.am commented 'In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term 'fashionology'… a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents'.